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3 Common LinkedIn Mistakes Killing your Sales

Let me ask you a quick question… How many deals did you close last
week on LinkedIn?

If you answered “none”, then I’m guessing you’re making one of these 3 LinkedIn mistakes and it’s KILLING your sales.

Once you crack the LinkedIn code, it becomes a non-stop lead-generation source for you.

No more “feast or famine” cycles.

No more scraping to get by.

…just a steady stream of qualified leads who are desperate to either do business with you or hire you. Until then, you’ll have people refusing your connection requests and ignoring your messages.

Instead of a packed inbox full of replies from hungry prospects, all you’ll hear is crickets. However, cracking the LinkedIn code isn’t as difficult as you might think. Most of the time, it comes down to the following 3 “sales killing” mistakes…

Mistake #1 – You don’t know who your ideal client is!

The first thing you need to understand is your avatar.


  • What type of business do they have?
  • Where are they at in the buying cycle?
  • What are their top 3 problems or pain points in their business?

You need to be able to answer questions like these at the drop of a hat if you want your LinkedIn strategy to work. Until you know WHO you’re trying to reach, even the world’s GREATEST sales funnel will fall on deaf ears.

Plus, since we’re dealing with LinkedIn, you also have to eliminate inactive profiles and only focus on people who actually use LinkedIn. Once you know WHO you’re targeting, you’re a long way ahead of the competition. But you can’t stop there… you also have to avoid mistake #2…

Mistake #2 – Your LinkedIn profile looks like a dog’s breakfast

Did you know that you used to have approximately 7-10 seconds to catch someone’s interest with your profile? Well now that has reduced to just 3 seconds.

You might know exactly who your ideal client is, but if you don’t design your profile specifically to attract that person, it’s all for nothing.

The question is…What does a good LinkedIn profile look like? You have to answer the following question…

“What’s in it for me?”

That’s what every prospect is thinking when they hit your profile. Fail to answer that question and they’re GONE. Forget about making your profile read like a CV.

Instead, design your profile to answer that single question in your prospect’s head…

“What’s in it for me?”

While you’re at it, make sure you’re not being spammy or salesy. Don’t just rattle off a list of the things you can do for someone. Start with THEIR problems and pain points and use that as a lead-in to talk about yourself.

Once you’ve dialled into your avatar and profile, it’s time to work on…

Mistake #3 – You don’t know how to reach out to people

If you’re expecting to make a few tweaks to your profile and watch the leads roll in automatically, you’re in for a rude awakening. While it’s important to nail your avatar and profile, the secret sauce is in the messaging.

But just like with your profile, it’s NOT about being spammy, pushy or salesy. The best messages LinkedIn feel like they come from an ordinary person… NOT a salesperson. If your messages have a sales vibe, you’re doing it wrong.

So there you go –

If you’re making these 3 LinkedIn mistakes, you’re KILLING your sales.

Stop making these mistakes and LinkedIn will become a non-stop source of leads and deals. Want help building your LinkedIn Sales Funnel?


In your FREE call, we’ll help you figure what’s NOT working for you on LinkedIn (is it your avatar, profile, messaging strategy or something else entirely?).

Then we’ll outline a personalized action plan for improving your LinkedIn profile and sales funnel, so you can finally have the non-stop stampede of leads from LinkedIn you’ve been dreaming of.

Please don’t give up on LinkedIn!

It’s an amazing platform for generating conversations, leads and sales, but it’s NOT going to automatically start working for you. You have to implement a proven system that’s backed by years of experience.

That’s where Influxeo comes in.