After working in high end sales and recruitment roles within the UK for over 20 years, Craig has always been fascinated by the ‘nuts and bolts’ of LinkedIn.
Since mastering the art of LinkedIn lead generation and social selling, Craig has successfully supported 1000’s of businesses worldwide.
During Craig’s career in sales and recruitment, he became acutely aware of the severe lack of knowledge around the topic of LinkedIn.
He noticed that his sales colleagues would come to him for advice on this topic and he eventually become the ‘go to guy’ for those who were looking to generate warm leads and sales enquiries.
It was then that the penny dropped! He thought, “why help just one business when I could help thousands of business”. Having first hand experience of traditional sales, cold calling and emailing clients, he understood the frustrations faced by sales reps, entrepreneurs and business owners alike.