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Improve your presence on LinkedIn with a company Profile

Your personal profile on LinkedIn is the perfect place to showcase your experience, skills and personality to your prospects and existing clients. However, if you want to truly represent your business in a professional manner, you really should claim your free business page.

Unlike company pages on Facebook, most of your leads and sales enquiries are still likely to come by way of your personal profile. Despite this, having a LinkedIn company page is the perfect way to demonstrate to your prospects that you’re proud of company.

In addition, when you add a company logo to your company page, the logo pull through to your personal profile on LinkedIn. This gives your personal profile a completed look which is great for branding consistency.

Another reason you may want to claim your LinkedIn company page is that you will then be eligible to do paid advertising on LinkedIn. This will enable you to drive even more leads to your business.

So how do you create a company LinkedIn page I here you ask? Let me show you step by step

How to Claim your Company Page on LinkedIn

To get started with claiming you company page on LinkedIn you first need to navigate to the menu bar at the top of your LinkedIn homepage.
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Then simply click in the ‘Work’ option and when you see the dropdown list, scroll to the bottom and click on the ‘Create a Company Page’.
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You will then be presented with 4 options so you will need to decide what type of LinkedIn company page you want to build.


You will have the following 4 options:

  • Small business (fewer than 200 employees)
  • Medium to large business (more than 200 employees)
  • Showcase page (sub-pages associated with an existing page)
  • Educational institution (schools and universities)
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When you’ve chosen the option that is best suited to your company needs, a new page will open. This is where you have to enter your company name. Just be mindful that you’re limited to 100 characters in this section but that should be more than adequate.

It’s also important to note, you might be required to provide additional information about your business if another company with the same name as yours already exists on LinkedIn. This is just to help LinkedIn verify you as a company.

Your public URL (also known as a vanity URL)will also be auto-completed as you enter your company name. My advice is to leave this as it is. Altering it could make it difficult for potential prospects to find your page in future.

Now the only other thing you need to do in this section is add your company website. Just leave it blank if you don’t have a website yet.
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Now it’s just a case of completing your company details. You can also add your company logo and a tagline if you like. The logo requirements are300 x300 pixels and should ideally be a JPEG or PNG file.

The final step required is for you to check the tick box that confirms you’re the official company representative.

On the right-hand side of the page, you will see that LinkedIn has generated a preview of your new Company page, if this all looks good to you then just click ‘Create’ in order to finalize it.
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Conclusion

That’s it…. You’ve now successfully claimed your company page on LinkedIn. That being said, it doesn’t end there. Now you need to keep it updated with valuable content. You will also be able to take advantage of the more advanced features that come with owning your own company page on LinkedIn